Todays marketing tips centers on the Search Engine and URLS. BP recently purchased many domain names, and consequently caught a great deal of heat on the popular media, having to do with "GULF," "OIL SPILL", etc... Regardless of what you think of BPs other corporate communications (or lack thereof) during this period, the buying of URLs that "tell your message" (or almost as important, keep your competitors or adversaries from telling theirs) works, plain and simple.
Take the time today. Explore your business terms that are important to your brand and market perceptions---do you control these? Do you control the search terms if people head to GOOGLE or Bing and do a search?
If you need help in doing this, we can help. Define and dominate your search terms!
Todd Hunnicutt
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